We have become a society fearful of revealing who we are. The institutions that seek our support by sending us their brochures sound remarkably alike, though surely all of them – hospitals, schools, libraries, museums, zoos – were founded and are still sustained by men and women with different dreams and visions. Where are these people? It’s hard to glimpse them among all the impersonal passive sentences that say “initiatives were undertaken” and “priorities have been identified.”

William Zinsser, On Writing Well
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