We are a culture that worships the winning result: the league championship, the high test score. Coaches are paid to win, teachers are valued for getting students into the best colleges. Less glamorous gains made along the way – learning, wisdom, growth, confidence, dealing with failure – aren’t given the same respect because they can’t be given a grade.

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The quest is one of the oldest themes in storytelling, an act of faith we never get tired of hearing about. Looking back, I notice that many students in my class, assigned to think about a place that was important to them, used the assignment to go on a quest for something deeper than the place itself: a meaning, an idea, some sliver of the past. … Every quest that a student embarked on found an echo in some search or yearning of our own. Moral: any time you can tell a story in the form of a quest or a pilgrimage you’ll be ahead of the game. Readers bearing their own associations will do some of your work for you.

Intention is what we wish to accomplish with our writing. Call it the writer’s soul. We can write to affirm and to celebrate, or we can write to debunk and to destroy; the choice is ours. Destruction has long been a journalistic mode, rewarding the snoop and the hatchet man (or woman) and the invader of privacy. But nobody can make us write what we don’t want to write. We get to keep the intention. Nonfiction writers often forget that they are not required to acquiesce in tawdry work, to carry the trash for magazine editors who have an agenda of their own – to sell a commercial product.

Writing is related to character. If your values are sound, your writing will be sound. It all begins with intention. Figure out what you want to do and how you want to do it, and work your way with humanity and integrity to the completed article. Then you’ll have something to sell.